Jenni Peters is one of the greatest runners to perform, win and set records in road and track races in New Orleans history. She parlayed a successful elite running career into a business and marketing professional career that led to the opening of Varsity Sports, Baton Rouge in 2000. She has since opened Varsity Sports stores in Mandeville in 2007, New Orleans in 2010 and Metairie in 2017. If her personal running career was not inspiration enough to a generation of runners, her professional commitment to running in south Louisiana has aided in the popularity and explosion of a modern running boom.