One of only two living "lifetime members" of the NOTC and the GNORA (Greater New Orleans Running Association), George has been a cornerstone of the New Orleans running community for five decades. He served as Treasurer of the NOTC in 1974, 1975 and again in 1978, served as President in 1976 and was Marathon Chairman for the club in 1977. A New Orleans native who enjoyed sports in high school, George left a career in banking to open Southern Runner on Magazine Street in 1982, where he has been instrumental in helping the city grow as a running community. Whether he is fitting runners young and old with the right shoe or sharing his vast mental library of running lore with them, George's passion for the sport and encouragement of all runners is obvious.